I AM. SASHA FIERCE represents another change of pace for Beyonc‚. Unlike the relatively streamlined, retro-soul inflected B'DAY, I AM... is a sprawling two-disc set designed to reflect two conflicting sides of Beyonc‚'s musical personality. The first disc sports reflective, sometimes moody ballads, while the second, attributed to Beyonc‚'s brash alter ego, Sasha Fierce, is loaded with propulsive dance-floor fillers. Except for this stylistic divide, I AM. pays only nominal attention to its supposed concept, focusing instead on a set of excellent, radio-ready songs--neatly avoiding the possibility of I AM. becoming some sort of Chris Gaines-style conceptual disaster. Though the second disc, which boasts the synth-drenched lead single, "Single Ladies (Put A Ring On It)," is more immediately gratifying, the impeccably produced ballads of the first disc represent a vast improvement on the often awkward torch songs that weighed down Beyonc‚'s first solo record.

In non-Deluxe Edition form, Beyonc‚'s third solo studio album is as concise as 2006's B'day, but it is divided into two discs as a way to emphasize the singer's distinct personalities. It's a gimmick, of course -- a flimsy one. Revealed through interviews in 2005, Sasha was said to be Beyonc‚'s "stage persona," an embodiment of the outgoing, aggressive, on-stage Beyonc‚ that doesn't necessarily represent the real Beyonc‚. Sasha now has a last name (possibly picked up from Tyra Banks, who maybe took a cue from Klymaxx), and is granted half an album (the second disc) to express herself. These five songs, when compared to the majority of B'day, are actually less fun, less impulsive, and yes, less fierce. "Diva," a variation on Lil Wayne's "A Milli," is the only track that could go toe to toe with the likes of B'day's "Freakum Dress" or "Ring the Alarm," at least in terms of audacity. At the other end is "Single Ladies (Put a Ring on It)," a dire "Get Me Bodied" retread. Otherwise, the Sasha Fierce half is full of decent, if easily forgettable, upbeat pop. If placed within the context of an album without a packaging ploy, there'd be little evidence that Beyonc‚ is making a radical progression or being any more bold than before. It would, if anything, be notable as the least R&B-oriented batch of songs she has made -- that is, if it wasn't for the I Am half, essentially a small set of adult contemporary ballads. Acoustic guitars, pianos, strings, contemplative soul searching, and grand sweeping gestures fill it out, with more roots in '70s soft rock than soul. Beyonc‚ feels each line to the fullest extent, which almost rescues the set's staidness. "If I Were a Boy," while sounding like the watery backdrop for a singing competition finale, turns out to be the album's standout, both for its lyrics and Beyonc‚'s tormented performance. It could have been the song that broke an unfairly neglected adult-R&B singer like Heather Headley into the mainstream, and don't be surprised if a country artist nabs a CMA Award by covering it. ~ Andy Kellman

Rolling Stone (p.121) - 3.5 stars out of 5 -- "The SASHA disc boasts Beyonce's most adventurous music yet....The girl who blew up going all melismatic has never sung with more restraint than she does on SASHA."

Entertainment Weekly (p.71) - "[S]everal of the high-gloss bangers on SASHA are more than equal to the gauntlet laid down by 'Single Ladies.'" -- Grade: B+

Billboard (p.77) - "[I]t's the classic, more timeless R&B songs on the I AM portion of the album that seem like a much-welcomed stretch for the singer.'