"Successful writers of pop economics have benefited greatly from the vast body of research produced by academic and professional economists. Perhaps it is time these economists learned from authors such as Harford how to make their work more relevant and accessible. Some may disagree, but one thing is clear: economics has never been this cool." "[T]his book is charming and informative, breezily blending Harford's gee-whiz passion for his subject with the work of Nobel Prize-winning economists and trips to the playground with his 2-year-old daughter." "[A]n entertaining and provocative look at the logic behind the seemingly irrational....Well-written with highly engaging stories and examples...." "...Harford's book is both entertaining and provocative." "A fascinating work with many 'aha' moments."