They first came to life up on the movie screen- heroes, villains, creatures, monsters and madmen. These film characters were bigger, badder and cooler than we ever thought possible. And courtesy of SOTA Toys, they are NOW PLAYING! For the Now Playing line, SOTA Toys are turning classic and cult movie characters into dynamic action figures, approx. 7 inch scale and each character comes with character specific bases. This is the story of Melvin, the resident geek at the local health club. One day, Slug and Bozo (some resident jocks) chase Melvin around the club and Melvin ends up plunging out of the window into a tub of toxic waste. Melvin is transformed into The Toxic Avenger and he is a geek no more! Toxie fights crime and gets revenge on his enemies like a true hero. Armed with his trusty mop, evil BEWARE! NOW PLAYING is really a labor of love for me, said SOTA Toys President Jerry Macaluso, These are movies that I ve grown up with and always loved watching over the years. So when the opportunity came for me to make these classic characters into action figures, I dove head first into it. This has been almost a year in development and I m really proud of the lineup of movies we ve got for NOW PLAYING and even better titles are to come!