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From the founder of the popular online site HelloFlo, comes a modern and insightful guide to periods and puberty. The Care and Keeping of You for a new generation of smart, savvy readers.

When will I get boobs? Does wearing a tampon hurt? What’s the deal with menstrual cups? Seriously, when will I get boobs?

There’s no doubt that going through puberty is one of the scariest, messiest, and most confusing times in a girl’s life. It’s no wonder there are so many questions. And for most girls, it’s hard to know where to go for reliable, fact-based straight talk, no pastel-colored sugar coating. Enter The HelloFlo Guide to Puberty, a smart and savvy new guide that’s definitely not your mother’s puberty book.

Insightful, honest, funny, and unafraid of the messy real-life facts about a girl’s changing body, HelloFlo strives to create informed, empowered young women who are unafraid to ask questions and make the best choices for themselves and their bodies. This is a celebration of women’s bodies and all the confusing, uncomfortable, silly, transformative, and powerful changes that occur during puberty.

About the Author

Naama Bloom is the founder and CEO of, a modern-day women’s health company. She is a 15+ year marketing leader with a significant track record of building high-performing teams, launching and managing brands, customer acquisition, PR, and direct marketing. In 2013, she launched HelloFlo with the goal of empowering women and girls to celebrate all stages of their life, from puberty to menopause. HelloFlo’s first two promotional videos, “Camp Gyno” and “First Moon Party” have received over 40 million views. Naama holds an MBA from Cornell University and was recently named to AdAge’s Creativity 50 for 2014.

Product Details

  • Illustrations throughout
  • Paperback: 176 pages
  • Publisher: Dutton Books for Young Readers
  • Juvenile Nonfiction / Health & Daily Living