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"It's Never Over" is a collaborative project featuring British-Nigerian singer-songwriter Ola Onabulé, whose extensive career includes work with major European big bands and critical acclaim for his vocal range and songwriting. The album is recorded with the Hazelrigg Brothers, recognized for their chamber jazz arrangements and technical expertise, and includes seven original compositions by Onabulé alongside a cover of Prince's "Condition of the Heart." The repertoire blends elements of jazz, soul, world music, and pop.

The release aligns with Aliud Records' focus on immersive, unembellished audio production and supports cross-genre market reach. It is supported by an official launch concert at the Sendesaal in Bremen, with further tour dates planned. The album's artist lineup and label reputation provide an opportunity for positioning within both the jazz and broader contemporary music markets.